Question Four - How did you use media technologies in the construction and research, planning and evaluation stages?

This project relies a lot on technology and so the technology we used determined some thing's for us, removing our choice. The biggest limitation was when we were shooting our video. We only had a simple camcorder and a tripod, therefore we couldn't have the variety of shots and the dynamic style of professional videos. When filming an onstage performance directors often move the camera a lot, panning around the artist, showing the location and then tracking in to focus on the performers. These shots make videos exciting and work very well when matched to the pace of the music. We were unable to do this however as we didn't have the equipment such as camera dollys, tracks and cranes.
When it came to design the print work and edit the video we used professional programs and so weren't limited by the constraints of the technology available.


Media 2.0 technology was massively important in this project. The idea's of media 2.0 are that everyone should be able to create, rather than just the large production companies and that is what has lead to Photoshop, Final Cut and pro-am cameras being available. Web 2.0 is another part of this idea, encouraging the audience to interact with producers and to share ideas. Facebook and YouTube are both Web 2.0 sites and we used them often throughout the planning, creation and feedback of our video. Using Facebook during the creation of my print products mean that I could get instant feedback from my target audience rather than organising a lot of meetings and groups that would take up a lot more time. Youtube not only allowed us to post our video and share it, it was were almost all of my research into music videos took place. I could see a wide range of videos from all genres and what people said about them in the comments and ratings.