Creating My Digipak

I have had some more feedback from my audience and they agreed that the image below is a good cover design for my digipak. They did suggest that the song title did not stand out enough in previous versions and so I changed it's colour. 

The cover is now completed and I can move onto the rest of the digipak. Due to the feedback I had on the cover I have a clear idea of how the rest of the product should be designed as it will all be in the same style.

Digipak Cover Mockup

I have chosen this picture for my digipak cover. It shows the band members well and is quite simple. I have used several of the fonts my target audience liked so that they can see which they think would work well with the photograph.

Font Choices

I have looked for several different fonts that I can use for my Digipak. I have chosen several different styles that I think our target audience will like. They are all quite individual and are the style of fonts often seen on punk products. I want them to be very bold, I have also looked at some distressed style fonts that are a bit more grungy. I am going to ask for some feedback from our audience about which they would choose and then make a decision.

Digipak Photographs

I have chosen several of the photographs we took to use in my digipak. I thought these were the most interesting pictures and they suited the target audience well as they are quite unusual. I have decided on an black, white and red colour palette for my print products. This is a colour scheme often used in the punk genre and will be instantly recognisable to punk fans. Because of this i have put my photographs in black and white, though I might also edit them further for my final product. I have included some picture from the theatre as this fits in with the performance of the band and the video theme.

Music Video Final Cut

We have now finished our music video! Although we ended up behind schedule I am really happy with how the final product has come out.

Planning for March

In march we planned to edit our video. We first did a rough cut to get feedback from audiences, this checks we are moving in the right direction for our video and that everything we have filmed works as a whole.

Unfortunately we are behind our original schedule on the completion of our music video. In response to the audience feedback we got on our rough cut, we went back to our location and filmed some performance of the song to add into our video. We have edited this in and it has improved the video, making it look more professional and tying the whole thing together. The audience also commented that in some parts of the video the colour looked grainy and too bright, so we have sepia toned the clips of the clown performing. This has also worked well, it separates the two time periods of our video as well as making the clown scenes look more emotional.

We had underestimated how long our editing would take, and on top of this we had extra filming to do. This is what has lead us to being behind our schedule. To try and catch up we came in to do an extra day of editing. This means that we are now putting the finishing touches to our video and hope to post a final video today.

When we have finished the video I will move on to creating the ancillary print products. This shouldn't take too much time and I hope to have these done by the 29th March so that I can spend the rest of that week doing my evaluation.

Performance Shooting

We have returned to the Assembly Rooms and shot the new performance section of our video. We made the room a lot brighter than when we filmed previously and this made the footage look really clear. We made sure to get a variety of angles and shot types, focussing on making the band aspirational. We have started to edit some of the footage into our video and it has made a massive improvement. The whole video is coming together a lot better with this added and it looks much more like a professional music video.


While we were on location and in costume we decided to take some photographs of the band. We can use these pictures for our print products when we come to make them, rather than having to plan another session to do a photo shoot.


Most digipaks, especially ones for new artists, have a photograph of the band on the cover and possibly more inside. We decided to take the photographs in the same location, but sat in the seats of the auditorium. This links in with our video theme and style as well as being more entropic than having the band stood on the stage.

Performance Actors and Costume

We have decided to film some performance to add into our video after our audience suggested it. We need to do this quite quickly, so we needed people we could organise to come in easily and who were familiar with our song and video style. Because of this we decided to use people from within our group, so myself and Emma Guest will be performing as the band in our video. We think this is a suitable and practical choice, that will work for the genre of our video. 


To tie this performance into the rest of the video we have decided to film it in the Assembly Rooms where we filmed the clowns performance. Music videos often use locations for both the performance and narrative, this works especially well for us as the location is a theatre with a stage where the band can perform. We have decided to continue the clown theme, though also making it suit our audience and look stylish rather than like a costume. We chose to model the outfits on mime artists, as the clothes are similar in style to the way our audience dresses.

We are using some props too, a guitar and microphone, to make the video look more authentic. This also means we can film some instrument performance, another important convention of music videos.


We have filmed in the Assembly Rooms before and the footage we got was darker than we thought when filming, This time we intend to get much more light so that this section of our video will be clearer

Rough Cut and Feedback

We have completed a rough cut that we can show to our target audience. This will give us important feedback so that we are sure our final product will appeal to our audience. The rough cut is a simplified version of our video, with the clips in roughly the right place but without perfect editing.





We asked a group of people what they thought of this video, wether they understood the narrative and what changes they suggested we make. To record what the viewers reaction was we filmed their answers.





The viewers thought that although the performance element of our video was very good and made sense, the video needed some performance. Performance is obviously a big convention in music videos and will help to clearly define this as a music video. 


They also thought the quality of the clown performing clips was not great, these shots were very low light and so came out very grainy, the colours also looked quite cheap and tacky. It was suggested we try altering the colours. This will also help to separate the two sides of our narrative, the present and flashbacks.


Getting this feedback has been very useful as people who have not seen the video before can give us a fresh perspective and first impressions. We intend to make the changes our audience has suggested.