Creating My Digipak Advert

I have already finished my digipak and so creating an accompanying advert is fairly simple. The two should look very similar so that once people have seen the advert they can recognise the CD cover. They will use the same fonts and colour palette, though I would like to use a different photograph so that each product is new and interesting to fans.

I chose to use this photograph, that would not fit into the digipak. It follows the overall theme I am going for with my print products, displays the band well and has room to the right where I can place the necessary text.

Adverts need to be very bold and eye catching, but I thought the original image was too busy and text would be unclear on the background. Because of this I decided to darken the image except for the area with the artists.

This has made the band stand out a lot more and will mean the text can be read easily by passers by. When I asked for comments on my advert people said the chair number plates were distracting and so I have blacked them out. To complete the advert I added the relevant information, such as the band name and cd title etc. I have tried to keep all my print products simple and professional looking, so I didn't use too much text or graphics on the advert.

Final Digipak Advert