General Analysis of Stornoway - 'Zorbing'

This music video is a mixture of performance and narrative, though the performance from the band is often integrated into the narrative settings as the band are 'characters' in the video. The people in the video reflect the audience for their music, around 17-25 years old. They also reflect the band's working class background, of which they are proud, and so the video is a positive representation of this social group. They work 9-5, manual labour jobs and are happy with what they have, they are all musically talented, including the girl, who is not in the band. So music is obviously very important in their lives and is featured a lot in the video as well as dance, they enjoy playing even though they are using old instruments and tin barrels.

This video is very stylised, in a similar way to many indie music videos. It was made on a low budget and embraces its home-made feel, as many indie bands now make their music and videos at home with consumer equipment. The camerawork was handheld and shaky at times and the locations were all real, everyday places. The colours in the video are quite washed out and realistic, without looking too 'gritty'. This reflects the themes of the band and song, that they are rooted people and not 'Hollywood' but are also very happy with what they have, this is an ideology present in much of Indie Folk music.

The video also follows some wider music video conventions. For example the majority of the video is of the lead singer and the band members, and they are often performing. The song has a slow tempo and the editing matches this, having long takes and mostly straight cuts.