Digipack Magazine Advert - Green Day

This is a full page advert for Green Day's New Single. The main focus of the advert is the photograph of lead singer Billie Joe Armstrong, the image is taken from a live concert and so is lit by bright directional lights. The picture has been cropped and composed so that it has a blank background and focusses only on Armstrong's face. This is a conventional style of photograph for rock music and it reinforces the singers image. The angle of the photograph is slightly low and shows how idolised he is by fans. The lighting from above and Armstrong's facial expression have religious connotations, making him look as if he is being shined down on. Using a concert photograph rather than a studio shot shows how important live performing is to the band and also makes them look less mainstream and staged. This image is used on the single cover, a technique often used, so the CD will be easily recognisable.

The font used for the titles is messy and distressed, which matches punk-rock attitudes. The font used in the rest of the advert is bold and all capitalised, again to suit the genre and so that it draws the eye and is easy to read. The colour palette of the page is made to match the cover of the album, and is often used in punk design. The target audience for this advert is teenagers and young adults, the graffiti style text and bold writing and colours would appeal to them.

The bottom third of the page is dedicated to sales information, including what is in the single, the album and a dvd. It includes pictures of these so they will be easy to find by customers. The relevant websites are included at the base but they are in a very small font, this is because the band's audience are digital natives and will easily be able to find these websites. An advert for Make Poverty History is also included, this is either paid advertisement by the charity or it is a cause the band/label supports.