Digipack Magazine Advert - The Verve

This is a full page advert for The Verve's single 'Love Is Noise'. The band was well established and this was their first release after their reunion, this meant they could afford a full page advert. The band is alternative, psychedelic rock, so they chose an abstract photograph where the ground and sky is made of clouds, to suit their style of music. The image has golden tones but is also quite shadowy in places, matching the song's style. Often music adverts include an image of the artist but because the Verve already have a following, they don't need to promote themselves or their image. The image used is a larger version of the one on the singles cover, a technique often used, this makes the CD recognisable on shelves

The main focus of the advert is the band's logo and then the title of the single at the centre of the page. The advert is about the band and the single rather than focussing on the cost or where to buy it, this show the music is the most important part. The extra information at the base of the page starts with "The Single", re-affirming the importance of the song, then moving on to what you can buy. This part advertises the rest of the album and the website, but these aspects are in very small font, the advertisers think that the album doesn't need much promotion and that neither does the website. This is quite valid as the return of the band would be publicised in the media and if people want to find a bands website it is very simple.

There is minimal text or graphics, no reviews, dates or other information, showing the band is concerned with the aesthetics of the page and simplicity rather than functionality. The font used is quite bold and the overall look the the page is quite rich, as the music's audience is people who are older but still enjoy rock music. The advert is powerful but also mature, appropriate for the audience.

The overall advert is quite entropic as it could be an advert for almost anything and isn't pushing consumerism, this could be due to the band having more power over the advert rather than the label taking control. The advert is still very effective I think as it creates an identity around the single and is attractive.