We have completed a rough cut that we can show to our target audience. This will give us important feedback so that we are sure our final product will appeal to our audience. The rough cut is a simplified version of our video, with the clips in roughly the right place but without perfect editing.
We asked a group of people what they thought of this video, wether they understood the narrative and what changes they suggested we make. To record what the viewers reaction was we filmed their answers.
The viewers thought that although the performance element of our video was very good and made sense, the video needed some performance. Performance is obviously a big convention in music videos and will help to clearly define this as a music video.
They also thought the quality of the clown performing clips was not great, these shots were very low light and so came out very grainy, the colours also looked quite cheap and tacky. It was suggested we try altering the colours. This will also help to separate the two sides of our narrative, the present and flashbacks.
Getting this feedback has been very useful as people who have not seen the video before can give us a fresh perspective and first impressions. We intend to make the changes our audience has suggested.
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